Creative Strategist & Designer

I turn ideas into magic that actually lands.

The kind that connects, performs, and doesn't get lost in the noise.

About me

Hi, I'm Inez.

I'm a creative strategist and senior designer with a love for storytelling, digital design, and figuring out what makes people care.

I sit somewhere between big-picture thinking and hands-on execution. I'll help shape the idea, and I'll also make sure it comes to life properly.

Over the years, I've worked across different industries, building brands, designing campaigns, and collaborating with teams to create work that feels considered — not just produced.

Selected Work

A mix of brand building, campaigns, and digital design.

Always rooted in strategy. Always made to connect.

Airscream

Building a social presence that actually lands

NUA Naturals

Reimagining an Irish wellness brand for a new digital audience

Pure Beginnings

Shifting a legacy baby brand into a modern, all-ages lifestyle brand

Airscream

Building a social presence that actually lands

NUA Naturals

Reimagining an Irish wellness brand for a new digital audience

Pure Beginnings

Shifting a legacy baby brand into a modern, all-ages lifestyle brand

What i do

I help brands show up clearly, creatively, and consistently.

I'm especially interested in work that sits at the intersection of strategy, design, and human behaviour.

01.

Creative Strategy & Campaigns

From brief to big idea — built to connect.

02.

Brand Development & Positioning

Identity systems that hold up across everything.

03.

Digital Design

Web, social, paid media — wherever people are.

04.

Website Design

WordPress, Shopify, Webflow — built to perform.

05.

Visual Storytelling

Content that earns attention, not just impressions.

06.

Creative Direction

Shaping the vision and making it land.

Why me

I care about the work.

I ask questions, I challenge things when needed, and I don't believe in doing something just because "that's how it's always been done".

Works well with people (not just pixels)

I show up as a collaborator, not just a supplier. Relationships matter.

Brings energy into a team

The kind that gets things unstuck and keeps momentum going.

Keeps things moving without losing the thinking

Fast doesn't mean shallow. I deliver both speed and rigour.

Get in touch

Let's make something cool.

If you're looking for a creative strategist, designer, or someone to help lead projects — I'm always open to a conversation.