About Me

I’m a creative who’s always been drawn to the “why” behind things.

Why something works. Why it doesn’t. Why people connect with one idea but scroll past another.

My Background

I’m Inez,

I grew up in Tanzania, which gave me a slightly different lens on the world from the start.

Since then, I’ve worked my way through different corners of the marketing and design industry, from web design and development to full-scale creative strategy and leadership.

Each role added something:

  • Technical skills
  • Strategic thinking
  • A better understanding of people and teams

Now, I bring all of that into the work I do today.

How I Work

I’m quite intuitive in how I approach creative work.

I’ll often have a strong sense of direction early on, but I back that up with structure, collaboration, and iteration.

01.

Thought through

02.

Well-crafted

03.

And a little bit unexpected

What I’m Good At.

Turning loose ideas

into clear creative direction

Combining

writing and visual storytelling

Building brands

that feel cohesive and considered

Designing for

digital spaces (web, social, campaigns)

Supporting

and mentoring teams

Get In Touch

Let's make something cool.

If you're looking for a creative strategist, designer, or someone to help lead projects — I'm always open to a conversation.

© 2026 Inez Hayes. All rights reserved.