Airscream is a UK-based vape brand offering a range of vaping products and flavours.
As they expanded into the South African market, their social content needed to work harder. It had to connect with a new audience, feel culturally relevant, and stand out in a saturated, fast-moving space.
I was responsible for:
I also created the line:
“Find your vibe, find your tribe, find your flavour.”
The focus was on making content that feels native to social and hard to ignore.
This was about helping the brand show up properly in a new market.
More personality. More clarity. More impact.
If you're looking for a creative strategist, designer, or someone to help lead projects — I'm always open to a conversation.